Search engines like Google use complex algorithms to rank websites based on various factors. These include:
- Keywords: Keywords are the phrases or terms users type into search engines. Incorporating relevant keywords into your content helps search engines understand what your page is about.
- Content Quality: Search engines prioritize high-quality, engaging, and informative content that provides value to users.
- Technical Aspects: Factors like page speed, mobile-friendliness, and secure connections (HTTPS) play a role in how search engines rank your site.
- Backlinks: Links from other reputable websites signal to search engines that your content is trustworthy and valuable.
- User Experience (UX): A well-structured, easy-to-navigate website with low bounce rates can improve your rankings.